The Lifecycle of an Analytics Project

Business Goals We believe every project should start with the definition of the goals of the business and project. You might think that every business has defined its goals which it tries to achieve. However, most of the time that’s not the case. And even if goals are defined, they might be defined badly. A … Meer lezen

Basic reports in Google Analytics that you shouldn’t overlook

Google Analytics contains a lot of basic and advanced reports, which are divided into four bigger groups – Audience, Acquisition, Behavior and Conversions. I chose four reports, one from each report, which you shouldn’t overlook. AUDIENCE This group contains reports about your audience – these reports provide answers to questions as: who are your visitors, … Meer lezen

What is Enhanced Ecommerce and why do you need it?

Enhanced Ecommerce (EEC) is a Google Analytics plug-in, which gives us an opportunity to get better insights in the shopping behavior of our users. When we compare EEC with standard Ecommerce implementation – the main benefit is that we get access to a lot of new valuable reports. Another advantage is, that you will be … Meer lezen