User ID vs. Client ID or why Google Analytics data is not entirely correct?

Let’s start this topic by looking at the basic principles of Google Analytics; its building blocks. To organise data in structures, Google Analytics uses 3 simple components: Users, Sessions, and Interactions. These components are related to each other and are in a hierarchy as we can see in the picture below: Interactions (or hits) are … Lees meer

Benefits from linking Ads and Google Analytics

Linking Google Ads and Google Analytics together brings a lot of benefits for advertisers and also analysts. Besides sharing metrics from one tool to another, it also offers importing: goals, transactions (including the actual revenue) and  audiences from Google Analytics to Ads. After linking and importing, you will have a lot of useful data to … Lees meer