New cookie labeling requirements

Prevent issues with your website This month (February 2020) Google is rolling out new requirements on the use of certain cookies in the Chrome browser. Google Chrome will now ‘block’ certain cookie functionalities, even though these can be very important to your website. Much like Chrome, most major browsers are now reviewing their cookie settings. … Meer lezen

Abovo Media has acquired digital marketing agency Maxlead

As of today, Abovo Media has acquired digital marketing agency Maxlead. Together, this creates a very powerful and effective agency group that serves its existing and potential customers across the full media spectrum. The two agencies will retain their existing identities and will be housed in Hoorn and Oegstgeest, respectively. From now on, they will … Meer lezen

Successful international expansion

Does your company do business in several countries? Or are you considering expansion to foreign markets? Carefully orchestrating your international online marketing efforts can lead to substantial profits. The things we learn in one country can often be used for better results in other countries as well. If you want your multilingual website to be … Meer lezen

How to succeed in international content marketing

Do you work in content marketing at an international organisation? Then you surely know by experience that setting up content marketing can be quite a challenge. Decentralised marketing organisations are often faced with the challenge of involving international stakeholders, keeping the process going, and exchanging knowledge and best practices. Centralised marketing organisations often believe that … Meer lezen

International SEO: successfully crossing borders

Do you have a multi-language website? Or are you considering taking the (online) step abroad? Then you will face a number of interesting SEO challenges; you want your target audience to be able to find you across ‘organic’ borders. This is where international SEO comes into play. International SEO focusses on the issues here below. … Meer lezen

The Lifecycle of an Analytics Project

Business Goals We believe every project should start with the definition of the goals of the business and project. You might think that every business has defined its goals which it tries to achieve. However, most of the time that’s not the case. And even if goals are defined, they might be defined badly. A … Meer lezen

User ID vs. Client ID or why Google Analytics data is not entirely correct?

Let’s start this topic by looking at the basic principles of Google Analytics; its building blocks. To organise data in structures, Google Analytics uses 3 simple components: Users, Sessions, and Interactions. These components are related to each other and are in a hierarchy as we can see in the picture below: Interactions (or hits) are … Meer lezen

Basic reports in Google Analytics that you shouldn’t overlook

Google Analytics contains a lot of basic and advanced reports, which are divided into four bigger groups – Audience, Acquisition, Behavior and Conversions. I chose four reports, one from each report, which you shouldn’t overlook. AUDIENCE This group contains reports about your audience – these reports provide answers to questions as: who are your visitors, … Meer lezen

Is the data analysis borderless? (new Google APIs)

Do you miss the proper analysis of the data from pictures, videos or long texts? No problem. A few weeks ago Google introduced its new APIs, which solve a lots of problems and gives the answer to a lots of questions. Google Vision API DEMO: https://cloud.google.com/vision/ This API gives us the power to analyse pictures … Meer lezen

Benefits from linking Ads and Google Analytics

Linking Google Ads and Google Analytics together brings a lot of benefits for advertisers and also analysts. Besides sharing metrics from one tool to another, it also offers importing: goals, transactions (including the actual revenue) and  audiences from Google Analytics to Ads. After linking and importing, you will have a lot of useful data to … Meer lezen