Personal data

Appendix A. Personal data Maxlead Services
Appendix to the Maxlead Data Procesing Terms.

The following table lists the relevant personal data divided into categories with processing purposes and disciplines in which the data is present.
In all cases, the processing operations are: retrieve, organise, forward and use.
The following applies to retention periods: During the Agreement, Controller is and remains responsible for compliance with the retention periods. The Controller may delete personal data from the database.
The employees involved on the part of the Processor are in all cases: the consultants working in the aforementioned expertise.

Personal data Sections Data subjects Processing purposes Expertise *
First name Name Lead, prospect Lead generation MLM, Social, MA
Name prefix Name Lead, prospect Lead generation MLM, Social, MA
Surname Name Lead, prospect Lead generation MLM, Social, MA
Initials Name Lead, prospect Lead generation MLM, Social, MA
Address Address details Lead, prospect Leadgeneration MLM, Social
Place name Address details Lead, prospect Lead generation MLM, Social
Postcode Address details Lead, prospect Lead generation MLM, Social
Landcode Address details Lead, prospect Lead generation MLM, Social, Analytics
Phone number landline, mobile, direct, general Phone numbers Lead, prospect Lead generation MLM, Social
Email address Email address Lead, prospect Lead generation MLM, SEA, Social, MA
Organisation name Organisation name Lead, prospect Lead generation MLM
Job title Professional data Lead, prospect Lead generation MLM
Gender Gender Lead, prospect Lead generation MLM, Social
Customer ID Connection data Lead, prospect Profiling, Remarketing Analytics, Social
Visitors via online campaigns (Google Ads, banners, e-mail, etc.) Connection data Lead, prospect Profiling, Remarketing Analytics
Quality score Connection data Lead, prospect Lead generation, profiling MLM
Channel: Walk in, Call in, Online
(High-level description Source)
Connection data Lead, prospect Lead generation MLM
IP address Connection data Lead, prospect Lead generation, profiling MLM, SEA, Analytics, MA
Netwerk location of the company or organisation (Analytics via IP address). Connection data Lead, prospect Lead generation, profiling MLM, SEA, Analytics
Google Analytics user code in Cookie Connection data Lead, prospect Lead generation, profiling MLM, SEA, Analytics
Full URL of website lead Connection data Lead, prospect Lead generation, profiling MLM, SEA, Analytics
Place where lead originates before a web session starts Connection data Lead, prospect Lead generation, profiling MLM, SEA, Analytics
Web sessions where lead visited controller’s website with web pages and time spent Connection data Lead, prospect Lead generation, profiling MLM
Description or topic used for requesting information, additional information Notes Lead, prospect Lead generation MLM
List of mailing lists for which lead is registered Permission Lead, prospect Lead generation MLM
* Used abbreviations Expertises MA = Marketing Automation
MLM = Maxlead Manager
SEA = Search Engine Advertising
Social = Social Media

 

Appendix B. Personal data Google 360

Appendix to the Maxlead Data Processing Terms.
The following table lists the relevant personal data divided into categories with processing purposes and disciplines in which the data is present.
In all cases, the processing operations are: retrieve, organise, forward and use.
The following applies to retention periods: During the Agreement, Controller is and remains responsible for compliance with the retention periods. The Controller may delete personal data from the database.
The employees involved on the part of the Processor are in all cases: the consultants working in the aforementioned expertise.
 

Personal data Sections Data subjects Processing purposes Expertise *
Landcode Customer ID Lead, prospect Lead generation Google 360
Customer ID Connection data Lead, prospect Profiling, Remarketing Google 360
Visitors via online campaigns (Google Ads, banners, e-mail, etc.) Connection data Lead, prospect Profiling, Remarketing Google 360
IP address Connection data Lead, prospect Lead generation, profiling Google 360
Netwerk location of the company or organisation (Analytics via IP address). Connection data Lead, prospect Lead generation, profiling Google 360
Google Analytics user code in Cookie Connection data Lead, prospect Lead generation, profiling Google 360
Full URL of website lead Connection data Lead, prospect Lead generation, profiling Google 360
Place where lead originates before a web session starts Connection data Lead, prospect Lead generation, profiling Google 360