Organising international B2B online marketing Part 1: organisational structure

Thanks to today’s technology, it’s never been easier to target potential customers outside your own country. With the world at your fingertips, international online marketing is an opportunity you can’t afford to ignore.

Easier said than done. The logistics of managing online marketing teams working in different languages and different time zones can be daunting. Add local differences in platforms, legislation, market conditions and cultures, and it’s easy to see that international online marketing is no mean feat. So what is the best way for an international organisation to tackle these issues?

Meer lezenOrganising international B2B online marketing Part 1: organisational structure

Critical Success Factors in online marketing

What is the one thing your company cannot do without? Is it your knowledgeable webcare department? Your online lead follow-up? Perhaps it’s your location? Or is it your responsive mobile website? Whatever it is, those elements or activities that are essential to your current business operations and vital for your future success are your Critical Success Factors. Given their importance both today and tomorrow, it’s obvious that your Critical Success Factors should be given both attention and investment.
This article gives a brief how-to style introduction to Critical Success Factors and then looks at what they mean for your online marketing.

Meer lezenCritical Success Factors in online marketing

Maxlead helpt Skil bij de migratie van 34 landenwebsites

Skil cases De verwachting leefde bij Skil “wij gaan een deel van ons verkeer verliezen door alle migraties”. Het tegendeel bleek waar te zijn. Wie Skil Wat Hoe Zet de juiste specialisten in Vraag van de klant WAT Vraag van de klant Voor veel bedrijven is de ontwikkeling van een nieuwe website een langdurig traject … Meer lezen Maxlead helpt Skil bij de migratie van 34 landenwebsites